Concepts

As an experienced concept developer, I create formats that make an impact. Whether it’s a cross-media concept, TV show, podcast, or event, it needs to resonate with the audience. I always aim for surprising angles, but make sure feasibility and impact stay front and center.

Formats

I’ve developed TV programs for Schooltv (Europa in Delen, Bio-Bits: Human Body), videoformats for the tech-platform Bright, podcast series for the University of Twente (My Future Dream Job, The MyoChallenge Podcast), and a video podcast series for DEN, a knowledge institute (Cultuurshift).

Co-creatie

What are the needs and wants of the client, but also the target audience? I’m a big believer in co-creation. Together, we can elevate the concept to the next level.

Interested in working together? Don’t hesitate to reach out.

Contact me
  • "Anic is sharp, thoroughly prepared, and she intuitively knows exactly what the program, the audience, ánd the speakers need."

    Eva Szepesi Holtkamp

    Managing director Publicis Media

  • "Anic didn’t just moderate the day, she lifted it. With her deep understanding of the content, she asked exactly the right questions to open up the room and bring people into the conversation."

    Lizzy Klijs

    Chief Data Officer CyberAlloy

  • "Professional, flexible, well-prepared, and able to strike exactly the right tone as the host of our annual NextM event. In short: a great person to work with. Highly recommended!"

    Roderik de Maar

    Head of Brands & Culture WPP Media

  • "Excellent preparation and a strong connection with the audience — these are two of Anic’s biggest strengths. She brings energy and confidence to the stage, and her dedication during the preparation phase played a key role in making our event a success."

    Inga Blokker

    Director FSIN

  • "Working with Anic is an absolute joy! Her sharp insights, thorough preparation, and positive energy gave us confidence before the event even began. The way she energized the room, engaged the audience, and led the conversation truly brought everything together. Thought-provoking and full of passion."

    Franklin Tuin

    Industry community IKT

  • "As the host of the Dutch Interactive Awards, Anic made a lasting impression. Her expertise and enthusiasm captivated the audience and added a professional tone that perfectly matched the event’s character. Her preparation, spontaneity, and charisma made her the ideal host. We were thrilled with her contribution."

    Liane Vroom

  • "Anic's ability to expertly guide discussions as a moderator is a testament to the value that well-prepared facilitators bring to the table."

    Philippe Stulens

  • The well-rounded journalist in her is well-versed and doesn't shy away from asking critical questions. She excels as a moderator, actively listening to what's being said and possessing the creativity and adaptability to extract the core message of the conversation and make it relevant to the audience."

    Gideon ten Holte

  • "Enthusiastic, professional, and positive are the words that come to mind. We highly recommend Anic to anyone seeking someone who can effectively communicate stories about technology, innovation, and vision to diverse audiences."

    Martijn Voogt

  • "Working with Anic is always a pleasure because she consistently delivers excellent results. She has a deep understanding of the tech industry, actively contributes to crafting the best message delivery, and puts other speakers at ease. And not least, Anic is a wonderful person to work with."

    Marije Bakker

  • Highlights

    Podcast: Cultuurshift S03!

    The Cultuurshift podcast is back for its third season! For DEN (the institute for culture and digital transformation), I crafted the format and together with co-host Splinter Chabot and I discuss inspiring examples of digital innovation within the cultural sector. I oversee the entire production in close collaboration with specialized partners.

    Dawn Technology

    For Dawn Technology, I hosted an interactive afternoon featuring panel discussions and breakout sessions on digital sovereignty. We explored the opportunities and challenges that come with gaining greater control, flexibility, and independence.

    ALLOYED26

    CISO’s and cybersecurity leaders from across Europe gathered at ALLOYED26. As summit chair and moderator, I facilitated this international conference centered on one of today’s most critical topics: cyber resilience in the AI-era.

    We zien op een groot podium in de Beurs van Berlage 2 mensen staan. Links Anic van Damme en rechts een winnaar. Hij houdt een award vast en Anic houdt de microfoon bij zijn mond. Ze kijken blij en lachen.

    Dutch Interactive Awards

    The Dutch Interactive Awards (DIA) celebrate the best interactive work by Dutch agencies, brands, and creators. DIA highlights the future of digital design, technology, and user experience. It’s where innovation, creativity, and impact come together.

    We zien presentatrice lachend naar een camera kijken. De camera zien we onscherp op de voorgrond. Ze staat voor een scherm met daarop de tekst: DEN conferentie 2025

    DEN conference

    The DEN Conference is the leading annual event on digital innovation in the cultural sector. As the sector explores new ways to tell stories, engage audiences, and increase impact, this conference brings together professionals at the intersection of culture and technology. I hosted the two-day program, leading keynotes, panel discussions, and live Q&As.

    Anic van Damme staat op het podium van Google Think.

    Google Think

    Google Think is Google’s flaship AI event, where the future of digital marketing and artificial intelligence takes center stage. I hosted the 2025 edition, where leading experts shared insights on how AI is making marketing smarter, more efficient, and more effective. The latest AI models were also unveiled, alongside groundbreaking innovations in Search and Google…

    What’s Next in Retail Tech

    What’s Next in Retail Tech provides valuable insights into the latest technological developments in retail. From the AFAS Theater, I interviewed Picnic's CTO about how innovation drives their success. I also introduced speakers and moderated Q&A sessions.

    Hybrid award show, Atlassian

    For software company Atlassian, I host the finale of their ‘Global ShipIt Days.’ From their Amsterdam office, I lead this hybrid event, shining a spotlight on their internal innovations. Employees across EMEA tune in live as awards are handed out for the most innovative projects.

    Ahold Delhaize

    For Ahold Delhaize, I moderated a panel discussion to celebrate the 10th anniversary of the merger between Albert Heijn & Ahold Delhaize. My goal was to help employees gain personal insights and truly connect with the leadership team.

    TV program, NOS op 3

    In 2013, I started at NOS op 3 as the presenter of the daily live TV broadcasts on NPO3. NOS op 3 is a cross-media news platform from NOS that was focused on millennials at the time. NOS is the largest national news organization in the Netherlands.