Google Think
Google Think is Google’s flagship AI event, where the future of digital marketing and artificial intelligence takes center stage. A room full of industry leaders gathered to better understand where marketing is headed.
The event brought together top experts, innovators, and Google specialists to demonstrate how AI not only reduces manual work, but also unlocks new ways to run smarter, more effective, and more impactful campaigns. Key topics included: proving the value of marketing to the boardroom, building strong brands in the age of AI, and keeping pace with the ever-changing consumer.
One of the standout speakers was Les Binet, globally recognized for his research on marketing effectiveness. He warned against over-focusing on short-term gains and emphasized the long-term value of brand building. His recommendation: allocate 60% of your marketing budget to branding and 40% to activation—supported by data and broad reach.
Google also unveiled powerful new AI models. The event underscored the urgency of innovation and left attendees with a clear and pressing question: how future-proof is your marketing strategy in the era of AI
other highlights
Podcast: Cultuurshift S03!
The Cultuurshift podcast is back for its third season! For DEN (the institute for culture and digital transformation), I crafted the format and together with co-host Splinter Chabot and I discuss inspiring examples of digital innovation within the cultural sector. I oversee the entire production in close collaboration with specialized partners.
Dawn Technology
For Dawn Technology, I hosted an interactive afternoon featuring panel discussions and breakout sessions on digital sovereignty. We explored the opportunities and challenges that come with gaining greater control, flexibility, and independence.
ALLOYED26
CISO’s and cybersecurity leaders from across Europe gathered at ALLOYED26. As summit chair and moderator, I facilitated this international conference centered on one of today’s most critical topics: cyber resilience in the AI-era.
Dutch Interactive Awards
The Dutch Interactive Awards (DIA) celebrate the best interactive work by Dutch agencies, brands, and creators. DIA highlights the future of digital design, technology, and user experience. It’s where innovation, creativity, and impact come together.
DEN conference
The DEN Conference is the leading annual event on digital innovation in the cultural sector. As the sector explores new ways to tell stories, engage audiences, and increase impact, this conference brings together professionals at the intersection of culture and technology. I hosted the two-day program, leading keynotes, panel discussions, and live Q&As.
What’s Next in Retail Tech
What’s Next in Retail Tech provides valuable insights into the latest technological developments in retail. From the AFAS Theater, I interviewed Picnic's CTO about how innovation drives their success. I also introduced speakers and moderated Q&A sessions.
Hybrid award show, Atlassian
For software company Atlassian, I host the finale of their ‘Global ShipIt Days.’ From their Amsterdam office, I lead this hybrid event, shining a spotlight on their internal innovations. Employees across EMEA tune in live as awards are handed out for the most innovative projects.
Ahold Delhaize
For Ahold Delhaize, I moderated a panel discussion to celebrate the 10th anniversary of the merger between Albert Heijn & Ahold Delhaize. My goal was to help employees gain personal insights and truly connect with the leadership team.
TV program, NOS op 3
In 2013, I started at NOS op 3 as the presenter of the daily live TV broadcasts on NPO3. NOS op 3 is a cross-media news platform from NOS that was focused on millennials at the time. NOS is the largest national news organization in the Netherlands.
National Geographic Hydrogen
I hosted the documentary Hydrogen: Our New Energy? that was broadcasted on National Geographic. In this program, I explore the current state of hydrogen in the Netherlands. What’s possible already? What challenges and solutions are we facing?