Hybrid award show, Atlassian
For the second year in a row, I’m hosting this event for the Australian software company Atlassian. ShipIt Days are like hackathons: employees get 24 hours to develop an idea and pitch it.
These liveshows are held simultaneously across the globe, and for Europe, we do it live from their office in Amsterdam. There’s an in-person audience, plus a livestream for colleagues tuning in remotely. I’m one of three hosts, alongside two Atlassian team members.
The vibe is casual, playful, and full of humor, with game-show elements that everyone can join in on via chat. Finalists and winners appear live on the ‘Zoom’ stage, and nothing is pre-scripted—it’s all live on the spot.
Each edition has a unique theme. This time, it was ‘climb,’ because together, you reach greater heights. The theme was woven into everything, even the outfits!
Client: Atlassian
Production: Big Orange, The Audio Agency
Photo credits: Dimitri Valentijn
other highlights
Podcast: Cultuurshift S03!
The Cultuurshift podcast is back for its third season! For DEN (the institute for culture and digital transformation), I crafted the format and together with co-host Splinter Chabot and I discuss inspiring examples of digital innovation within the cultural sector. I oversee the entire production in close collaboration with specialized partners.
Dawn Technology
For Dawn Technology, I hosted an interactive afternoon featuring panel discussions and breakout sessions on digital sovereignty. We explored the opportunities and challenges that come with gaining greater control, flexibility, and independence.
ALLOYED26
CISO’s and cybersecurity leaders from across Europe gathered at ALLOYED26. As summit chair and moderator, I facilitated this international conference centered on one of today’s most critical topics: cyber resilience in the AI-era.
Dutch Interactive Awards
The Dutch Interactive Awards (DIA) celebrate the best interactive work by Dutch agencies, brands, and creators. DIA highlights the future of digital design, technology, and user experience. It’s where innovation, creativity, and impact come together.
DEN conference
The DEN Conference is the leading annual event on digital innovation in the cultural sector. As the sector explores new ways to tell stories, engage audiences, and increase impact, this conference brings together professionals at the intersection of culture and technology. I hosted the two-day program, leading keynotes, panel discussions, and live Q&As.
Google Think
Google Think is Google’s flaship AI event, where the future of digital marketing and artificial intelligence takes center stage. I hosted the 2025 edition, where leading experts shared insights on how AI is making marketing smarter, more efficient, and more effective. The latest AI models were also unveiled, alongside groundbreaking innovations in Search and Google…
What’s Next in Retail Tech
What’s Next in Retail Tech provides valuable insights into the latest technological developments in retail. From the AFAS Theater, I interviewed Picnic's CTO about how innovation drives their success. I also introduced speakers and moderated Q&A sessions.
Ahold Delhaize
For Ahold Delhaize, I moderated a panel discussion to celebrate the 10th anniversary of the merger between Albert Heijn & Ahold Delhaize. My goal was to help employees gain personal insights and truly connect with the leadership team.
TV program, NOS op 3
In 2013, I started at NOS op 3 as the presenter of the daily live TV broadcasts on NPO3. NOS op 3 is a cross-media news platform from NOS that was focused on millennials at the time. NOS is the largest national news organization in the Netherlands.
National Geographic Hydrogen
I hosted the documentary Hydrogen: Our New Energy? that was broadcasted on National Geographic. In this program, I explore the current state of hydrogen in the Netherlands. What’s possible already? What challenges and solutions are we facing?