RetailRookies competition
RetailRookies is an annual competition for start-ups in the retail industry, organized by RetailTrends. It’s a platform that gives entrepreneurs behind fresh, innovative retail concepts the spotlight they deserve.
For the past three years, I’ve hosted the award ceremony during RetailTrends LIVE at Amsterdam’s DeLaMar Theater.
At this event, start-ups get the chance to pitch their concepts. A panel of industry experts, along with the audience, then decides who gets awarded RetailRookie of the Year.
Previous winners include Charlie Temple, Crisp, and Pieter Pot. In 2023, Cloudpillo took home the title of RetailRookie of the Year.
other highlights
Podcast: Cultuurshift S03!
The Cultuurshift podcast is back for its third season! For DEN (the institute for culture and digital transformation), I crafted the format and together with co-host Splinter Chabot and I discuss inspiring examples of digital innovation within the cultural sector. I oversee the entire production in close collaboration with specialized partners.
Dawn Technology
For Dawn Technology, I hosted an interactive afternoon featuring panel discussions and breakout sessions on digital sovereignty. We explored the opportunities and challenges that come with gaining greater control, flexibility, and independence.
ALLOYED26
CISO’s and cybersecurity leaders from across Europe gathered at ALLOYED26. As summit chair and moderator, I facilitated this international conference centered on one of today’s most critical topics: cyber resilience in the AI-era.
Dutch Interactive Awards
The Dutch Interactive Awards (DIA) celebrate the best interactive work by Dutch agencies, brands, and creators. DIA highlights the future of digital design, technology, and user experience. It’s where innovation, creativity, and impact come together.
DEN conference
The DEN Conference is the leading annual event on digital innovation in the cultural sector. As the sector explores new ways to tell stories, engage audiences, and increase impact, this conference brings together professionals at the intersection of culture and technology. I hosted the two-day program, leading keynotes, panel discussions, and live Q&As.
Google Think
Google Think is Google’s flaship AI event, where the future of digital marketing and artificial intelligence takes center stage. I hosted the 2025 edition, where leading experts shared insights on how AI is making marketing smarter, more efficient, and more effective. The latest AI models were also unveiled, alongside groundbreaking innovations in Search and Google…
What’s Next in Retail Tech
What’s Next in Retail Tech provides valuable insights into the latest technological developments in retail. From the AFAS Theater, I interviewed Picnic's CTO about how innovation drives their success. I also introduced speakers and moderated Q&A sessions.
Hybrid award show, Atlassian
For software company Atlassian, I host the finale of their ‘Global ShipIt Days.’ From their Amsterdam office, I lead this hybrid event, shining a spotlight on their internal innovations. Employees across EMEA tune in live as awards are handed out for the most innovative projects.
Ahold Delhaize
For Ahold Delhaize, I moderated a panel discussion to celebrate the 10th anniversary of the merger between Albert Heijn & Ahold Delhaize. My goal was to help employees gain personal insights and truly connect with the leadership team.
TV program, NOS op 3
In 2013, I started at NOS op 3 as the presenter of the daily live TV broadcasts on NPO3. NOS op 3 is a cross-media news platform from NOS that was focused on millennials at the time. NOS is the largest national news organization in the Netherlands.